The multi-year partnership was announced Friday and financial terms were not disclosed. In a statement, the NFL said it “cannot think of a more suitable partner” for the show. The halftime show is the most-watched musical performance of the year, with 120 million people watching this year’s performance.
Apple Music sponsorship begins at the next Super Bowl on February 12, 2023 in Glendale, Arizona. More information about the show, including the cast, will be released on Apple Music’s social platform in the coming months.
Pepsi ,Excitement, The NFL has been a halftime show sponsor for the past decade. However, it announced in May that it was ending its halftime show sponsorship, although it still remains the league’s official soft drink after a 10-year deal last May.
Pepsi isn’t the only beverage brand that has made its presence felt in the big game. Anheuser-Busch ,bud, announced earlier this year that it had ended a more than 33-year-old special deal with the Super Bowl, allowing other alcohol brands to join in. For example, molson coors ,tap, Quickly bought a 30 second spot.
The Super Bowl regularly receives over 100 million viewers in the United States, a goldmine for advertisers. Variety recently reported that Fox, which is airing next year’s game, has “nearly run out of commercial listings,” with many spots going for “north of $7 million.”
–CNN’s Jacob Lev contributed to this report.