3 essential SEO tips for your online portfolio
It's summer break, so concentrate on your portfolio. Maybe you've posted new projects to your website or are revising old ones.
Your portfolio isn't complete until you click "publish" on your website.
SEO can help your portfolio go beyond LinkedIn and employer meetings.
SEO helps your website rank higher on the search engine result page (SERP), so your portfolio is more visible to potential clients or employers.
Top three SEO portfolio tips:
1. KeywordsKeywords are Google, Bing, or Yahoo searches. When we hit enter, thousands or billions of website pages with these keywords appear.
If your website has the keywords people are searching for, it will appear in the top results. To get there, determine your website's keywords.
Give posts or photographs discoverable names if you designed a Greek restaurant's interior. Instead of getting overly descriptive, use titles like
"Modern Greek-inspired restaurant interior design in Savannah, Georgia."
Where do you put keywords?
Some areas are more useful than others for making your portfolio searchable.
Here’s a list, with descending priority:
In title (H1)In the post or page URLIn the first intro paragraph
In the subtitles (H2 and H3), if possibleUse it frequently within the description (but not too much)In the image file name and alt tagIn the meta description
2. StorytellNow, fill portfolio pages or articles. Include the "before" and "during" to show the process.
By adding additional text and photographs, you can add more keywords, but don't overdo it; Google penalises "keyword stuffing"
Add recommendations or client reviews to your design's story.
3. Distribute portfolioShare your portfolio on LinkedIn, Instagram, or Pinterest if you're not already. Sharing links online builds backlinks, which improves your website's performance.
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